After years of paying for a private domain name I realized I wasn't getting much value for my investment. For several years searching for Carl Burks would take you to my site at carl.burksbrand.com. It will probably take me a few months to get back to the number one spot, but I am sure that I will. Carl Burks isn't that common of a name and there are other pages which utilize the keywords. For example IMDB also lists two different "Carl Burks" and actors seem to be serious about optimization. Have you ever noticed how rappers will drop their own name in a song? It is a serious marketing strategy. It also reminds me of the Seinfeld episode "The Chicken Roaster"
not to spoil it, but if you haven't seen it by now George does a leave behind to keep in touch. Getting to number one is pretty much about brand recognition.